Heidi Boisvert (PhD) is an interdisciplinary artist, experience designer, creative technologist, and academic researcher who interrogates the neurobiological and socio-cultural effects of media and technology. Simply put, she studies the role of the body, the senses, and emotion in human perception and social change. Boisvert is currently mapping the world’s first media genome, while taking great care with its far-reaching ethical implications. She founded futurePerfect lab, a creative agency and think-tank that works with social justice organizations to design playful emerging media campaigns to transform the public imagination. She also co-founded XTH, a company creating novel modes of expression through biotechnology and the human body. Presently, she is working with David Byrne on Theater of the Mind, a new immersive theater piece. Boisvert is the Director of Emerging Media Technology at CUNY, where she teaches advanced classes in game design, virtual and augmented reality. She is also a Senior Research Fellow at the Norman Lear Center, a research affiliate in the Open Documentary Lab at MIT and a member of NEW INC’s Creative Science track.